Getting the Most Out of Your Local Wine Shop
Wednesday, April 26th, 2006
After Googling something wine-related I came across this list of wine buying pointers. Thought I’d share:
1. Never, ever buy a wine that you have seen advertised on TV or in a national magazine, or heard advertised on the radio. This is the most important rule. Do you know how much TV advertising costs? Do you know how much wine a winery has to produce for it to make sense to spend that kind of money on advertising? Isn’t it preferable for that money to be spent on producing excellent wine instead?
2. Develop a relationship with a reputable wine merchant and shop there regularly. Remember that the people who own and work in them feed and house their families by selling wine. They want you to love what you buy from them so that you will come back to them for your next purchase. Don’t waste their expertise. When they ask you if you would like assistance, say yes. And when you return, tell them what you did or did not love about the wines you bought so that they get to know your palate.
3. If you want to drink terrific wine without spending a ton of money (and who doesn’t?) buy wines you have never heard of. There is a reason that your local wine shop has dozens of cases of Yellowtail, Woodbridge, Sutter Home, Gallo and the like: They fly out of the store with little or no effort. There is a very different reason for the three cases in the corner of some obscure little Spanish red wine: The wine buyer tasted the wine and loved it.
4) If a winemaker makes great wine in Napa Valley, Bordeaux, Burgundy, Rioja, Tuscany or Piedmont, he is not going to sell it for $10 when he can sell it for $100. Great reasonably priced wine comes from places like the Languedoc in France; Umbria and Puglia in Italy; all over the place in Spain these days; South Africa; South America; Washington; and Portugal.
2000 Barolo La Loggia
2004 Vinum Cellars Chenin Blanc CNW (Chard-No-Way)
Teruzzi & Puthod Vernaccia Di San Gimignano 2004
2004 Panarroz Jumilla